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The theory of buyer behaviour

Howard, John A.

The theory of buyer behaviour bk The theory of buyer behaviour / John A. Howard and Jagdish N. Sheth - New York John Wiley & Sons, Inc. 1969 - 458p xv, ill., Includes bibliographical references and index - The Wiley Markerting Series .

Dewey Class. No.: 658.834 HOW

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The theory of buyer behaviour