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Consumer decision processes: Marketing and advertising implications

Nicosia, Francesco M.

Consumer decision processes: Marketing and advertising implications bk Consumer decision processes: Marketing and advertising implications / Francesco M. Nicosia - New Jersey Prentice-Hall, Inc. 1966 - 284p. xvii, ill., Includes bibliographical reference and index - Prentice-Hall international series in management .

Dewey Class. No.: 658.8342 NIC

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Consumer decision processes: Marketing and advertising implications