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Multiattribute decisions in makerting: A measurement approach

Green, Paul E.

Multiattribute decisions in makerting: A measurement approach bk Multiattribute decisions in makerting: A measurement approach / Paul E. Green and Yoram Wind - Hinsdale The Dryden Press 1973 - 396p. xvii

ISBN: 0030919150

Dewey Class. No.: 658.8 GRE

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Multiattribute decisions in makerting: A measurement approach