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Cases in Cosumer Behavior

Blackwell, Roger D.

Cases in Cosumer Behavior bk / Roger D. Blackwell, James F. Engel and David T. Kollat - New York Holt, Rinehart and Winston, Inc. 1969 - 431p. xiii, ill., Includes index of cases - Holt, Rinehart and Winston Marketing Series .

Dewey Class. No.: 658.843

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Cases in Cosumer Behavior