Organizing and Implementing the Markerting Effort: Text and Cases Organizing and Implementing the Markerting Effort: Text and Cases / Cespedes, Frank V. bk

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Material type: Text

TextPublication details: Reading, Massachusatts Addison-Wesley 1986Description: 817p xiiiISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Charles Lwanga College of Education General Stacks	658.802 CES (Browse shelf(Opens below))	Available		032798

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Previous	658.8 HUT Business Marketing Management: A strategic view of Industrial and Organisational Markets	658.8 LEV The Marketing Imagination	658.8 SCH Building a Chain of Customers: Linking business fuctions to create the world class company	658.802 CES Organizing and Implementing the Markerting Effort: Text and Cases	658.802 SCH Integrated Marketing Communications	658.812 DAV Total Customer Service: The Ultimate Weapon	658.834 HOW The theory of buyer behaviour	Next

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